Tag: baidu


Are they teaching business ethics at Google?

January 18th, 2010 — 7:44pm

When the news about Google giving an ultimatum to China came out, I was quite shocked. Was this is a genuine change of heart from the search engine giant or did it have something to do with its competitor Baidu?

I’ve thought about this and I genuinely think that Google decided that they would no longer sacrifice globally accepted values in order to gain a foothold in China. That has to be applauded. However there’s too much of a gray area to accurately pinpoint what exactly was the motive – or was it a combination of motives?

One thing is clear, Google wouldn’t throw in the towel so quickly. With its search engine technology and being a global brand, it has no reason not to wait it out. Even if expectations were not being met, Google could easily hold on. It would have no problem convincing employees, shareholders, and everybody else because of the huge size of the Chinese market.

That leads us to the second point. Take a look at the figures of Chinese internet users and the swiftly rising middle class. For confirmation you can read Martin Jacques’ book “When China Rules the World” if you are in doubt. Why would Google do such a thing – unless something went really awry – it seems Google is really trying to make a stand.

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